Creating a Luxury Buying Experience for Uncommon High Karat Gold Jewelry with Whitney Abrams, Owner of Whitney Abrams Jewelry
What you’ll learn in this episode:
- The differences between a retail business and a private studio.
- How to work with your clients to create custom pieces and keep them coming back.
- Advice for opening your own retail space.
- Trends younger customers are seeking out.
About Whitney Abrams:
Whitney Abrams’ high karat gold creations are a reflection of her love of the Renaissance aesthetic and her admiration for the technical abilities of the Ancients. Inspired by the rich tones of high karat gold and intense hues of unique, precious stones, her hand-made pieces involve the wearer in an experience of regal beauty.
Whitney’s interest in intaglios and cameos has led her to develop relationships with several German carvers who provide her clients with custom carvings that connect them with her creations on an unparalleled level.
Whitney has studied goldsmithing and exhibited her jewelry throughout the United States and Europe. Her work is included in a number of publications on the subject of jewelry as an art form and jewelry making techniques. She also presents her collections privately to clients throughout the country as well as online.